Dean Bowman – Playing Around with Studio Ghibli: Understanding the Remediated Meaning of Ni no Kuni: Wrath of the White Witch through its Transcultural Marketing Paratexts
This article explores the reception of Ni no Kuni: Wrath of the White Witch (2013) in the West, particularly in terms of the involvement of renowned Japanese animation house Studio Ghibli. I argue that Studio Ghibli acts as a significant paratextual point of reference to the game for the game’s marketers and the critical community […]